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Why CEOs should stay in the loop and manage social media
Do you feel out of the loop when your employees discuss social media? Then now is the perfect time for you to get in touch with social media and actively participate in conversations about it in your...
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How to announce a new arrival to your company
Today England announced the birth of a royal baby, the son of The Duke and Duchess of Cambridge. The royal family chose to follow tradition and announced the new arrival by posting the birth...
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The value of targeting vertical markets
Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show....
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How to develop interesting content
Having great content for your business is important to help you promote your brand, communicate a message and engage your target audience. Engaging your target audience with content is a great way to...
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Spring clean your PR strategy
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR...
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Tips for posting on Facebook on behalf of your business
Have you been asked to manage your business’ Facebook profile but don’t know where to start? Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your...
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Boost your profile with expert articles
Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are...
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Make the most of your media coverage
When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and...
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How to use annual events in your PR strategy
Today is the Melbourne Cup, the race that stops the nation every year. With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop...
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How speaking opportunities can help your business
Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an...
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How to become a thought leader
While many business people aspire to become thought leaders in their industry, only a few truly understand what this means and how to get there. Thought leaders are informed opinion leaders and go-to...
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Tips to maintain your PR and social media presence during the festive season
The Christmas holidays are fast approaching which for many businesses means closing down for the year. It is important businesses not overlook their PR and social media activities throughout the...
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The PR and social media trends to include in your strategy in 2014
With the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve...
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How to build your online reputation using social media
A business’ reputation is essential to its survival. In the modern age where social networking and other online tools are so prevalent, businesses need to be conscious of their reputation online. It...
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Crafting the perfect media pitch
Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation...
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Tips to create captivating content for your business blog
One of the most effective ways to build thought leadership and provide valuable content to your target audience is by blogging. A business blog provides an opportunity for your business to attract the...
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How brand advocates can help promote your business
Brand advocates can help to build positivity around your brand and encourage engagement by potential customers. Brand advocates are a business’ most loyal, engaged and enthusiastic customers who are...
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How to take advantage of trending news stories
Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. Taking advantage of the stories which are already getting noticed is an excellent place...
View ArticleWhat the Oscars can teach us about creating content that goes viral
If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Ellen DeGeneres has managed to break Twitter records after taking...
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How to deliver a good television interview
A television interview can help give you and your business great exposure in front of your target audience and also help you to visually connect with your audience. As your audience is able to see...
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